Whenever you purchase anything online, you are sure to receive a “satisfaction survey” few days afterwards. Some brands send such survey as a part of their sales management. Usually, you are asked a few simple questions like “Was the delivery on time?”, “How did you like the product?” etc. Sometimes you answer these surveys, sometimes you ignore. Generally, people don’t mind answering a survey which is short and simple and takes a minute or two of their precious time. On the other hand, when the survey is too long, with complicated questions and open answers, it does not interest readers and they usually close the window or delete the mail.
So, if you are thinking about setting up a satisfaction survey for your own company, you need to ensure two things:
1) that people will actually take the time to fill it in, so make it short, simple and interesting.
2) that the survey results will be actually useful and give you usable data for growth and improvements