3 Proven Ways Odoo CRM Transformed IT Hardware Supplier Success

Today, we will see how Apagen through Odoo CRM solution transformed IT hardware supplier success.

In the current scenario where in you are selling IT hardware can feel different, doesn’t it?

Your customers already know what that are looking for while making a purchase. So, they usually expect a quick response from your end along with exact pricing and a service that actually makes them feel that they are being cared.

And if you are still chasing your leads across emails, Excel sheets and WhatsApp chats you are already locked in with the pain that follows.

So, we have recently worked with Bhatia Photo Industries Pvt. Ltd, and the client is well known IT hardware supplier. He is based in Nehru Place, New Delhi. They are into selling computers, accessories, and networking equipment. Their main clients are – Corporates, resellers, and online sellers.

The client has a great brand value, strong network and a solid team that works hard each day. But you must understand that even if you are having a good business you might get stuck when your systems are not able to keep up with you.

So, first let me paint a scene for you.

Struggles Before Incorporating Odoo CRM:

One of the sales representatives gets a call asking for around 50 laptops and he starts scrambling through spreadsheets to check their past quotes. After that, he pings the purchase team on WhatsApp for pricing. then he goes further and digs into old emails to recall what was the client’s last order. So, by the time quote goes out the client has already to move on.

Now, this scenario wan not a one time thing as this was happening every week. let’s see the real challenges that they were facing –

• All of the leads were scattered across emails & Excel sheets
• There was not clear visibility into their customer’s history
• 3+ hours were used up for the quotation process
• Follow ups were slipped and therefore repeat business was missed out.
• Their team members were working hard but were loosing deals due to the chaos.

So, all in all they had good people but a broken system to work on.

Smart Shift to Odoo CRM

Whenever we introduce a solution our goal is never to just install a software but to help them sell smartly in a faster way with confidence. Now, let’s see how Odoo CRM changed the game.

All Customer Info in Once Place

Now, there is no need to have the customer data scattered. Starting from lead, conversation, follow ups, and deals everything lives inside Odoo. So, the sales representatives can fetch the full history in a couple of seconds and not hours as was the case earlier.

The results were great, let me mention few improvements:

• They have around 45 percent more accurate forecast
• Sales representatives can now make faster responses to the customer queries without any delays
• Customer pipeline is fully visible to the management and they can take appropriate decisions.

Generating Fast and Accurate Quotations

Their biggest headache was mainly preparing quotes for bulk orders or tender orders. With Odoo they had in place ready to use quotation templates. Prices were updated automatically and they were able to have one click conversion to order and invoice.

Well, now they have a quote time reduced from 3 hours to 30 minutes and have started closing more deals just because they are to respond in a faster manner.

Repeat Sale is Not Missed Again

When we talk of a IT hardware supplier we have in mind things that come with that like warranty renewals, AMC upgrades, accessory sales.. and there were slipping. Odoo reminds their team automatically and also helps in suggesting them a cross sell item based on the past purchase of their customers.

Now, their repeat orders have gone up by almost 25 percent, add on sales by 18 percent, and most importantly their customers feel remembered and not forgotten.

Before and After – Impact Snapshot

Business Metric	Before Odoo	After Odoo	Impact
Quotation Time	3 hours	30 minutes	83 percent faster
Order Conversion	40 percent	54 percent	+35 percent
Repeat Business	Low	Higher	+25 percent
Sales Forecasting	Guesswork	Accurate	+45 percent
Customer Satisfaction	70/100	86/100	+16 pts

Product range or pricing alone should not be considered as your edge but fused with speed, accuracy, and follow throughs.

Odoo CRM will assist you to keep every customer touch point in one place, create quotes without any delay or chaos, help in engaging the customers at the right time, and most importantly grow repeat business without you having to chase the customers manually.

All of this comes into place because Odoo is built for the way modern distributors work. Bhatia Photo did not just automate their tasks they unlocked better customer relationships. Keep in mind that in today’s IT hardware market service is the real differentiator.

To know more how we can assist you to better manage your customer relationships drop us a line at sales@apagen.com or call us on – +91 9971800665.