Digitizing Multichannel Content Operations in Broadcasting via Odoo

Today we are diving into the content operations in broadcasting business where you are just not managing the content but actually you got to coordinate a challenging, multi-channel production workflow.

The multi channel broadcasting actually involves a lot of things to mention some are – live telecasting on tv channels or over the top exclusive content, promotions that are made on social networks like Instagram, publishing behind the scene on the YouTube channel. So, what do you get from this?

Yes, the content now is not like a straight railway track or a we can say of a single format that can be published on multiple available channels so it must be different as per the platform. Apart from that, the content produced must be dynamic and not centralized and this for sure will require a real time coordination between various elements like –  teams, tools and the most important factor timelines.

As I have already said, in these situations if you are still using old methods like spreadsheets etc., to save your data along with other tools that are not connected to each other and mostly rely on something which we know as a last minute follow-ups for getting the things aired you are for sure have already lost time, money and foremost your end audience’s trust.

Now, here’s where Odoo ERP flips the script for the tv channels in a complete different direction, let’s check it out!

Content Operations in Broadcast are Getting Out of Hand

You know what, we need to say what it is – the broadcast teams are basically overextended. What does this mean let’s clear that out in the pointers mentioned below –

• There are far too many formats, channels, and deadlines
• They have a lot of data which is scattered tools across departments (email, Google Sheets, Trello, shared drives)
• There is no actual visibility into real time status of campaigns or who’s dropping the ball
• They still are using manual workflows for asset approvals, legal checks, and budget approvals

You can’t scale or deliver consistently if you’re constantly patching the workflow mess behind the scenes for content operations in broadcasting.

Odoo as a choice for Broadcasting

Let’s get this right, Odoo is not a software to just handle your backend operations. When it is customized or to be precise tailored in the right way it becomes your part and parcel that helps you in connecting all of your teams,  gives the option to track every asset, and provides you with real time control over your content, involved vendors and budgets all in one place.

Plan and Schedule Broadcast Campaigns Across Channels

• You are able to easily build integrated editorial calendars that work with your project timelines
• Easily assign content to specific channels of your interest that include – TV, YouTube, OTT, Social, and emails
• You have the options where in you can link assets, deadlines, and internal approvals to each campaign

Real-Time Content along with Asset Management

• Odoo helps you to store your scripts, your media footages, recorded voiceovers, and trailers in one place
• You can collaborate on versions check and track who approved what and also keep a track on every thing for audit trails
• Also, with Odoo you can relax as now there are no more lost files and you will never air wrong versions

Custom Approval Workflows that are Built for Broadcast

• You have the option to automate various things including legal and compliance approvals
• Now, you can trigger reviews/reminders and notifications based on workflow stage
• Each and every person in the organization will know where the content stands without the need to ask

Production Costings and Vendor Oversight

• With the options available you can manage freelance talent along with other aspects like vendor contracts and even equipment rentals
• You can also map purchase orders and invoices to specific programs or campaigns which were not possible earlier
• Apart from that, you have your eyes on real time production budgets before they get out of scene

Publishing and Promotion Everything unified

• Now, there is an option to schedule promo content across digital and social channels as per need
• You can run email campaigns for program launches or audience engagement without any hassles
• You get a unified view for pulling reports on open rates, views, and ROI which are basically all tied back to the main campaign

Implementation Strategy for Odoo into Your Broadcast Operations

So, we are well aware that the broadcast operations are not kind a lift and shift. Broadcasting has got it’s own specific workflows, deadlines along with respective compliance requirements. Let’s check how to roll out Odoo for broadcasters –

Step 1: Audit the Workflow Mismanagement

• You must sit down with your teams that include – production, marketing, legal, and finance leads
• Then you got to map out how content currently flows from ideation to making it live on air
• You need to check and identify delays that are happening and mark them along with checking the flows where you are doing a double work

Step 2: Design Your Odoo Stack

Let’s see which modules in Odoo work for the broadcasting

• Project & Calendar – it allows you to plan programs, run your promotions and internal shoots
• Documents & Studio – helps in storing your media assets along with the approval flows and helps to create custom fields
• Purchase, Invoicing & Accounting – This is to be used for vendors, freelance crew and also helps you in tracking costs
• Marketing Automation – it helps you to push your digital marketing content
• CRM (optional) – It is used for ad sales, sponsorships or channel partner management

Step 3: Customize and remember not to Complicate

• Build workflow stages that match how your teams actually operate
• Use Odoo Studio to customize your forms which can be labeled as – script approval, voiceover final, or legal cleared
• You got to define a proper user permissions for each member like – producers, editors, legal, finance and more

Step 4: Train Teams with Live Use Cases

• You must run simulations with real campaigns
• Do not train your users based on theory only but showcase how Odoo will be able to solve their day to day problems and issues
• You must take care to align your KPIs which can include something like – missed deadlines, approval delays, cost overruns and add them to user dashboards

Step 5: Go Live in Phases

• Start with one department or a small sized program
• You must take care to refine before you think to scale across network or content verticals
• Also, when you are stabled then you can opt to integrate with OTT or social scheduling tools as required

So, What You Gain?

Once you have implemented Odoo here’s what gets changed –

• There are fewer delays and almost zero content issues
• Every department be it production, marketing or finance all work in alignment as the data is coming from one source
• You get faster approvals, smooth releases in content operations and also get a real time budget visibility
• Your teams can stop firefighting and can now start focusing on their content quality

Remember you are basically running a content supply chain and not a media brand. And how can you really scale it in profits is through the process of digitizing your backend as you are proactively innovating at the front.

Here, to reiterate Odoo gives you the infrastructure to stay ahead in the race along with the option to stay organized and have each and every second of your airtime for your content operations in broadcasting.

If you are looking to streamline your operations drop us a mail at sales@apagen.com or call us at +91 9971800665