Lead adverts provides you a platform wherein you can better connect with potential customers as they have an option to sign up for what you are offering and you will receive accurate contact information to follow up with them.
When potential customers see your advert on Facebook and want to seek more information or want to place request for something like newsletters, test drives, product demos, price estimates etc, they need to sign up.
Once customers click your Lead advert, a form will pop up with basic information about them already filled in that they have shared with Facebook – such as their name, e-mail address or number.
The form is mobile-device friendly and designed for the least amount of typing possible. So customers can instantly connect with you and provide you accurate, actionable information so that you can contact them.