JustDial, India’s local search engine, started as a substitute for Yellow Pages Directory in 1996, provides the various business listing informations as a Call Service. Later it started its website justdial.com in 2007 followed by a Mobile App. It enlists the local business units and maintains a strong database of the services offered in a particular location. The caller can ask for a certain type of service where the JustDial provides the information on the same in its vicinity.

With the help of JustDial, many small and medium entrepreneurs expanded their business, and used it as a platform to market their business offerings. In turn, the callers find easy access to the products and services they are looking for. With every call, JustDial shares the caller’s details to the Business Owners and hence works as a channel to generate leads. These leads are often shared among several service providers and introduces a competitive advantage to the market.

JustDial provides the leads in two ways – by SMS and by Email to the business owners who are availing its paid services. It also provides a way to integrate the CRM system to get the leads through an API. This integration service is available on the request basis. Before integrating the system with JustDial, the leads that come on Mobile through an SMS or on email lose its value due to delayed response time. Due to high competition, it becomes difficult to convert the lead with the delayed response time and hence results in loss in revenue.